#Buy Nothing Day

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The project aims to create a two-poster advertising campaign for Buy Nothing Day, centered around the theme of staying indoors and playing board games, specifically Scrabble and Monopoly.

Scrabble game with tiles spelling 'BUY NOTHING DAY' on a game board, dated November 24, 2023, with hashtag #BuyNothingDay in the top left corner.
A close-up of a Monopoly board game showing money, game pieces, and the text 'KEEP PURCHASES ON THE BOARD' and '#BuyNothingDay NOVEMBER 24, 2023'.

To create a two-poster advertising campaign about Buy Nothing Day. The concept for the poster was to stay inside and play board games, which I picked Scrabble and Monopoly. 

My first challenge was to take photographs of each game, but in Scrabble's case, the words on the board took away from the tiles that would read  “play not pay. ” instead, I went the vector route using Illustrator for both posters. In the long run, this made the most sense, using the photos as a starting point.  

My second challenge was writing a tagline for the Monopoly concept, and in the end, went with “keep purchase on the board.”