The project aims to rebrand Your Hearing Dog, Inc. to better support the d/Deaf and hard-of-hearing community. It will modernize the organization’s image, raise public awareness, and expand its U.S. reach through a new visual identity, updated materials, and stories showcasing hearing dogs' benefits. By becoming a leader in hearing dog training, the organization hopes to connect more people with these dogs and encourage support, promoting safety, independence, and confidence for those it serves.